ABOUT:
The Psychedelic Experience Clinic (TPEC). A donated brand and simple website for a not-for-profit clinic for people harmed by psychedelic experiences. There was a clear direction for the logo; inspired by a tumbling White Rabbit from Alice in Wonderland, and a Japanese hare illustration treasured by the founder. A great deal of fun was had in creating this illustration, coming from a sketch on paper.
The marbled image was picked by the owner and colour treated to match the palette and avoid stock usage, allowing the clinic an edge that aligns with its context.
Brand Identity
Brochure website
Illustration