This pro bono project was for a music producer who has big visions and a well established idea for his future brand. The goal was: edgy, ownable and complimentary to the artists he would be working with. This produced what you’re about to see - a minimal (speicifically black and white) look that alludes to music and delivers with an edge that suits its Hackney location.
It leaves space to highlight the artsists he works with and provides intruige for new business. The simple supergraphic alludes to soundwaves, the idea of customisation and RKRD’s idea of ‘redefining the recording experience’.
Brand Identity
Guidelines
Social media assets